Pictures of people–models, celebrity endorsers, spokespersons, “average” consumers, managers and employees-make up a large part of this imagery In turn, visual images constitute much strategicx imagery for products and services, about economic performance, or designed to promote organizational identity. Encompassing advertising, billboards, packaging, promotional brochures, point of purchase displays, viral media, and website design, strategic imagery comprises a large portion of contemporary visual culture. Strategic imagery consists of images intended to persuade, promote, or otherwise perform strategic intentions.
This paper is concerned with photography as strategic imagery.
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